Aflac
As the social agency of record for Aflac, Dagger played a pivotal role in honing Aflac’s signature tongue-in-cheek tone, leaning into absurd situations to contrast the pragmatic nature of supplemental insurance.In “Bad Idea, Good Idea,” we spotlighted the over-the-top moments that can unfold at a tailgate in the name of team spirit — from speeding off in a pickup-truck hot tub to daring friends to walk across hot coals straight from the grill.
I art directed the campaign, building a world of spirited fans and delightfully bad decisions that made Aflac’s message — that it’s always a good idea to be prepared — both entertaining and unmistakably on-brand.
Aflac
Dagger
Art Director
Social-first campaign
Client
Agency
Role
Scope
“Open Enrollment”
Catching a co-worker stealing your lunch from the office fridge? Awkward. While some painfully uncomfortable moments at work are unavoidable, talking to your employer about supplemental insurance doesn’t have to be. Through a series of social-first content, we highlighted relatable office moments to make supplemental insurance feel approachable and memorable, leaning into Aflac’s tongue-in-cheek brand personality.
I also held the distinct honor of artfully placing spinach between the talent’s teeth in the below video, “Spinach,” embracing my own kind of workplace awkwardness. All in a day’s work.
