Alle is more than an aesthetics loyalty program. It’s a celebration of owning who we are and the choices we make, no matter what that looks like. The “I am Alle” campaign aims to celebrate the diverse faces of those who undergo aesthetic treatments while educating consumers on the myriad benefits of Alle membership, from earning points to saving on treatments and redeeming rewards. We developed an updated look and feel for the brand with the goal of ultimately becoming the face of Allergan Aesthetics, with a sophisticated, luxe feel to encompass legacy aesthetic brands such as BOTOX and JUVEDERM under the Alle umbrella.